SOI Wines Appoints AV Brands to Lead National Expansion of (oops) Wines.

NEW YORK, Jan. 10 /PRNewswire/-- Based on the "Lost Grape of Bordeaux", (oops), the irreverent new wine brand from Chile has captured the attention and imagination of U.S. consumers. "The early success of (oops) made us realize the need for a strong national sales team and AV Brands, a major wine industry player, is the perfect partner. With AV Brands, we not only have a strong national sales force but also a partner who understands brand building, appreciates the irreverent nature of the (oops) brand, and the importance of protecting the brand's integrity," said Emery Olcott, CEO of SOI Wines.

(oops) wines, based on "The Lost Grape of Bordeaux" from Chile, were first launched in August 2006, and are quickly expanding throughout America and overseas. (oops) has six wines; Carmenere, Cabernet Franc Carmenere, Merlot Carmenere, Carmenere Rose, Sauvignon Blanc and Cabernet Sauvignon; all are blended with Carmenere for style and character. "We are pleased with the progress made with our (oops) brand over the last 12 months," said Brian Wurtz, President of SOI Wines, "and partnering with AV Brands will enable us to have broader representation within the U.S. marketplace, opening the door for more rapid growth and allowing us to provide better service to our current and future customers."

Based in Columbia, Maryland, AV Brands currently sells over a million cases of international brands annually, including the famous Spanish brand from Sherry Tio Pepe, Artesa wines from Napa, Luna di Luna and Voga from Italy as well as a range of Spanish wines from the world famous Codorniu wineries. The importer, one of the top 20 in the US in terms of turnover, was recently acquired in a multi-million US dollar deal by the Codorniu Group of Spain.

Roy Danis, President of AV Brands, previously of WJ Deutsch & Sons, was closely involved in the brand building, sales and marketing success of yellow tail, now the biggest imported wine in the U.S., and has seen the early success of (oops) from its inception. "Having observed the rapid growth of (oops), it is truly an honor to have been asked to represent this brand in the U.S. It is my intent to continue the fine work done thus far by the entire (oops) team. The AV sales force will be strongly committed to its success."

SOI Wines began as a brand ideation, sales and marketing company in 2006. With the appointment of AV Brands, SOI Wines will continue to provide the marketing and advertising for (oops) and future wine brands.