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(oops) Praise

Wine Enthusiast selects (oops) 2010 Carmenere
Top 10 under $10
June 2012

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SF International Wine Competition

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SF International Wine Competition

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SF International Wine Competition

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SF International Wine Competition

Dan Berger's Vintage Experiences
Wine of the Week
September 2008

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SF International Wine Competition

July 2008

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LA Wine Competition

July 2008

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Better Recipes.com  from Better Homes and Gardens

Beter Recipes.com  |  Better Homes and GardensBetter Recipes.com
May 2008

Oops 2005 Carmenère: Here's a brighter, lighter red that will work well with grilled foods -- it's not too heavy to drink on a warm summer night.

Oops Sauvignon Blanc: Look for this racy and refreshing wine later in the summer as the temperature rises.

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Every Day with Rachel Ray Logo

Rachel Ray, January 2008Every Day with Rachel Ray
January 2008

(oops) 2006 Sauvignon Blanc is recommended as a value 30 minute meal match with Almond Tilapia and Peas-And-Carrots Rice.

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Allure Access

In the Know
(oops) wines
February 2008
(oops) wines are a tasty little piece of wine history dating back centuries, opening a door to a noble grape, once thought to be extinct. In fact, it took the wine world more than 100 years to discover the noble grape, Carmenere, masquerading in Chile as Merlot. Oops!

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Shop This Page

November 2007

"As for my part, my interest was piqued by the (oops) wine gals. I consider myself to be a bit of an oenophile (well, sort of), but I had never heard the story of this undiscovered grape which was masquerading as a Chilean Merlot. This case of mistaken identity resulted in a new wine distributed by Opici Wine, and in my case, translated to a swanky launch party brimming with beautiful people, gift bags, and cocktails -- oh my!"

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Every Day with Rachel Ray Logo

Every Day with Rachel Ray
September 2007
Highlight of Carmenere

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Wine Skinny Logo
The Wine Skinny
Checking in with Chile

(oops) 2005 Carmenère Merlot Valle Central ($12).
Smooth and easy-drinking, with ripe red cherry and blueberry flavors accented with generous black pepper and toasty oak notes. Ready to drink now.

(oops) 2005 Cabernet Franc Camenère Valle Central ($12).
Lean blackberry and cherry flavors are matched by rather strong dried herb notes. Ready to drink now.

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Better Homes and Gardens Logo

Better Homes and Gardens
August 26, 2007
Wini Moranville and Richard Swearinger

Summer’s Swan Song

As far as wine, when serving a houseful, I like to keep it under or around $10 a bottle. Lately, a good light, bright wine I’ve found at this price is the racy and refreshing 2006 Oops Sauvignon Blanc from Chile. I’ve spotted it at large discount retailers like World Market.

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Chicago Tribune

Chicago Tribune
Bill Daley
August 29, 2007

Wines with Whimsy - Bubble gum pours have a place in the last days of summer
2006 (oops) Sauvignon Blanc

Make no mistake, (oops) is the name of this Chilean white, parentheses included. The wine was tart, crisp. Serve with cocktail wieners, grilled shrimp, oysters.

(2 corkscrews) $12

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Logo Today, MSNBC

MSNBC.com - Grapes of laugh: Serious wines with silly names

Edward Deitch praises (oops) Sauvignon Blanc.
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Napa Valley Register

Napa Valley Register
Friday, June 29, 2007
Jack Heeger

Oops

Usually I use this headline to announce a mistake. Now I’ll have think twice about using it because Oops is now a brand name. For about a hundred years Chile was producing a wine it called merlot.

As the wines gained popularity, someone discovered that it was a mistake — it wasn’t merlot after all, but was carmenère, a grape that was thought to be lost to the phylloxera scourge in Europe.

So, Schwartz Olcott Imports created a brand called “(oops)” with the tagline “Some mistakes were meant to happen.” They bottle carmenère as a single varietal and blend it with other Bordeaux grapes.

(Maybe these guys are on to something. White zinfandel was a mistake, too, and look what happened to that.)

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Sacramento Bee logo

The Sacramento Bee 
By Mike Dunne - Bee Food Editor
Wednesday, April 18, 2007

Dunne on Wine: A judge's life: Not all sips created equal
Simon Cowell, I feel your pain, buddy. Night after night, I go looking for the "American Idol" of wines, but on too many nights all I find are candidates that don't light up the table with personality and excitement.

Take a look at what I've been judging lately:
(oops)
"Some mistakes were meant to happen" is the tagline for (oops), a new, oddly named and popularly priced series of wines from Chile. The "mistake" involves the black grape carmenère, a variety once popular in Bordeaux but no longer.

More than a century ago, however, carmenère made its way to Chile, where it is cultivated extensively. But for about as long as it's been there, carmenère has been misidentified as merlot. That explains the brand name (oops).

Norman Schwartz is hoping lightning will strike twice. A few years ago, he was one of the marketing geniuses behind the Yellow Tail line of Australian wines, which almost overnight became the top-selling imported brand in the United States. Now he's hoping for the same success with his own brand, (oops).

In addition to the offbeat name, the packaging of (oops) also is nontraditional, a wrap-around label with a whole lot of typeface to introduce a grape largely unknown to the American wine consumer.
The wines themselves are a mixed bag. The strongest contenders are the aromatic, fruity, spicy and wiry (oops) 2005 Valle Central "Spicy Splendor" Carmenère, and the ripe, vigorous and intriguingly complex (oops) 2005 Valle Central "Cheeky Little Red," a blend of 70 percent carmenère and 30 percent merlot.

"Spicy Splendor" and "Cheeky Little Red," on the other hand, have the build and depth for grilled meats, thick burgers and robust pastas. The suggested price for each wine is $12, though Cost Plus World Market has been offering them at $10, which is more like it.

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(oops) on the Today Show

Today show - Cheeky little red™ recommended for Valentine’s day
Coming Soon

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Fox 4 Logo
Fox Dallas Morning News – (Oops) Great Value Wine

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Brandweek Logo

Brandweek: A Mistake-free Wine Selection
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Dan Berger’s Weekly Wine Commentary – Wine of the Week
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San Francisco  Chronicle

San Francisco Chronicle
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iVillage

iVillage
Wines for Valentines Day

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USA Today

USA Today – Today’s Bargain Wine Buys
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Miami Herald

Miami Herald – Chilean Oops a Happy Accident
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Wine Spectator
Wine Spectator – Oops, He Did It Again
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San Jose Mercury News

San Jose Merchant News – Chilean Vintner’s Solve Mystery
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Restaurant Wine Review

Restaurant Wine – Ronn Weigand gives (oops) 4 out of 5 Stars!
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Jerry Mead

Jerry Mead’s New World International Wine Competition – (oops) Wines Won Silver Medals
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Oops on the Today Show