Wine Enthusiast selects (oops) 2010 Carmenere
Dan Berger's Vintage Experiences
Oops 2005 Carmenère: Here's a brighter, lighter red that will work well with grilled foods -- it's not too heavy to drink on a warm summer night.
Oops Sauvignon Blanc: Look for this racy and refreshing wine later in the summer as the temperature rises.
(oops) 2006 Sauvignon Blanc is recommended as a value 30 minute meal match with Almond Tilapia and Peas-And-Carrots Rice.
In the Know
"As for my part, my interest was piqued by the (oops) wine gals. I consider myself to be a bit of an oenophile (well, sort of), but I had never heard the story of this undiscovered grape which was masquerading as a Chilean Merlot. This case of mistaken identity resulted in a new wine distributed by Opici Wine, and in my case, translated to a swanky launch party brimming with beautiful people, gift bags, and cocktails -- oh my!"
Every Day with Rachel Ray
(oops) 2005 Carmenère Merlot Valle Central ($12).
(oops) 2005 Cabernet Franc Camenère Valle Central ($12).
Better Homes and Gardens
Summer’s Swan Song
As far as wine, when serving a houseful, I like to keep it under or around $10 a bottle. Lately, a good light, bright wine I’ve found at this price is the racy and refreshing 2006 Oops Sauvignon Blanc from Chile. I’ve spotted it at large discount retailers like World Market.
Wines with Whimsy - Bubble gum pours have a place in the last days of summer
MSNBC.com - Grapes of laugh: Serious wines with silly names
Edward Deitch praises (oops) Sauvignon Blanc.
Napa Valley Register
Usually I use this headline to announce a mistake. Now I’ll have think twice about using it because Oops is now a brand name. For about a hundred years Chile was producing a wine it called merlot.
As the wines gained popularity, someone discovered that it was a mistake — it wasn’t merlot after all, but was carmenère, a grape that was thought to be lost to the phylloxera scourge in Europe.
So, Schwartz Olcott Imports created a brand called “(oops)” with the tagline “Some mistakes were meant to happen.” They bottle carmenère as a single varietal and blend it with other Bordeaux grapes.
(Maybe these guys are on to something. White zinfandel was a mistake, too, and look what happened to that.)
The Sacramento Bee
Dunne on Wine: A judge's life: Not all sips created equal
Take a look at what I've been judging lately:
More than a century ago, however, carmenère made its way to Chile, where it is cultivated extensively. But for about as long as it's been there, carmenère has been misidentified as merlot. That explains the brand name (oops).
Norman Schwartz is hoping lightning will strike twice. A few years ago, he was one of the marketing geniuses behind the Yellow Tail line of Australian wines, which almost overnight became the top-selling imported brand in the United States. Now he's hoping for the same success with his own brand, (oops).
In addition to the offbeat name, the packaging of (oops) also is nontraditional, a wrap-around label with a whole lot of typeface to introduce a grape largely unknown to the American wine consumer.
"Spicy Splendor" and "Cheeky Little Red," on the other hand, have the build and depth for grilled meats, thick burgers and robust pastas. The suggested price for each wine is $12, though Cost Plus World Market has been offering them at $10, which is more like it.
Today show - Cheeky little red™ recommended for Valentine’s day
Brandweek: A Mistake-free Wine Selection
Dan Berger’s Weekly Wine Commentary – Wine of the Week
San Francisco Chronicle
USA Today – Today’s Bargain Wine Buys
Miami Herald – Chilean Oops a Happy Accident
San Jose Merchant News – Chilean Vintner’s Solve Mystery
Restaurant Wine – Ronn Weigand gives (oops) 4 out of 5 Stars!
Jerry Mead’s New World International Wine Competition – (oops) Wines Won Silver Medals